The session involves a number of local entrepreneurs across the industry sectors of food, transport, visitor attractions/outdoor activities and entertainment.

The session aims to assist students gain an appreciation of the challenges and high points of running their own business.Speakers will discuss their entrepreneurial journey, tops tips for starting a business and the impact that the digital economy has had on the business.

Timings and format of the event

9.30am  Welcome & Introductions

9.40am  Jennifer McKeever (Airporter)

9.55am  Richard Allen (Oakfire Adventures)

10.10am  Clare Goodman (Green Cat Bakery)

10.25am  Keith Donaghy (Entertainment Ideas)

10.40am  Panel Discussion and Q&A

11:00am  Session Close

Airporter Ltd

Mrs Jennifer McKeever – Director at Airporter Ltd.

“Airporter is an award winning local transport company connecting Derry/Londonderry to the two Belfast Airports, carrying 100,000 passengers a year. Airporter employs 30 people at their Bay Road depot and has been recognized by a number of different organizations in being Industry Leaders in Customer Service and in Innovation. Jennifer is a Founding Director having started the company in 1996 and runs it with her husband Niall.”

Oakfire Adventures

Mr Richard Allen – Director

Oakfire Adventures a small business that started out as Oakfire Paintball in 2006, they expanded the site in 2009, then added new activities in 2012 Zorbing & Giant Swing and in 2015 they ran an event called Hard as OAK which is the hardest obstacle course in Ireland. They are forever changing and adapting to make Oakfire the best they can possibly be.

Green Cat Bakery

Ms Clare Goodman – Owner

Clare Goodman is the owner of The Green Cat Bakery and cafe in Eglinton Village. The business originally started as a home-run enterprise delivering cupcakes and cakes to customers’ homes. The bakery has now developed into a busy award winning cafe with 12 employees and with expansion on the horizon.

Entertainment Ideas

Mr Keith Donaghy - Director

Keith is the managing director and founder of Entertainment Ideas Online Ltd, an innovative entertainment agency offering a range of acts and services throughout Northern Ireland and Ireland. Keith has built Entertainment Ideas from the ground up, going from strength to strength. Recently, the company celebrated its third anniversary, and over the years has provided high quality entertainment for hundreds of wedding couples and dozens of corporate clients including Google, Facebook, Guinness, and the IFA.

Keith has been in the entertainment business for over 15 years, starting off as a DJ before creating his own fun casino company, which eventually, due to demand, grew into Entertainment Ideas. The entrepreneurial bug bit Keith at a young age – he began his first business while still studying at secondary school, and hasn’t looked back since.

An innovative self-starter, Keith is a regular speaker at the Foyle Business Network, as well as being 2018 President of the Junior Chamber of Commerce. Always looking for new opportunities, he is well on the way to revolutionising how entertainment agencies in Northern Ireland work, offering a web-focused, streamlined approach to traditional booking practices.

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