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Designing Connected Products

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The Mac
Exchange Street, Belfast, BT1 2LS
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About the Event

Join Belfast School of Art’s Interaction Design team for an evening of discussion around the challenges - and rewards! - that designing connected products poses.

Learn about the stories of: Hackaball, a wonderful connected product for kids; and See.Sense, a connected bike light that’s improving cycling safety.

Peter Parkes

Strategy Director at Made by Many, London

Peter’s career has spanned corporate communications, product marketing and business strategy, with a focus on mass-market consumer technology products. He is currently Strategy Director at Made by Many ( in London.

Peter’s work bridges the gap between product innovation, human centred design, software engineering and business change.

Peter will talk about the process of developing Hackaball (, an award-winning connected (Internet of Things) product that teaches kids the basics of coding (and gets them off the couch at the same time!).

This is a fantastic opportunity to hear a fascinating story of the challenges faced turning a connected product from an idea into a reality.

Philip McAleese

CEO, See.Sense, Belfast

Philip is the inventor of See.Sense an intelligent bike light for cyclists. Philip describes See.Sense as:  "A technology company with a love for cycling".

Since launching the company’s first product on Kickstarter in 2013, Philip has grown the business to a team of ten with a growing set of connected products, winning multiple business and design awards.

Philip will talk about the company’s story, why they connected their latest devise, how the business uses design thinking to create value propositions and where the team are headed next (and what they think the world will look like in a few years).

This is a great opportunity to hear from a rapidly growing Belfast business sharing the story of their evolution.

We’ll have three copies of ‘Designing Connected Products’ - by Claire Rowland, Elizabeth Goodman, Martin Charlier, Ann Light and Alfred Lui - to give away on the night for three lucky ticket holders.

This event is organised by Ulster University, Arts & Culture Department with support from the Connected programme ( and Tiny Books (

This event is absolutely free but space is limited.  Please book early to avoid disappointment.

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