There are few things that are more likely to cause panic in the heart of an event planner than a lot of unsold tickets right before an event. The best way to avoid this stressful situation is to come up with some great ideas to encourage attendees to register early.
In this blog, we’re going to look at practical ways to turn those procrastinators into early birds!
Make it a can’t miss event!
It goes without saying that every event should be an enticing occasion for your target market. But, have you communicated this to your audience? Share your vision for the event and how it will have a positive impact on their lives. Make this obvious for your followers with a series of blog and social media posts that make it clear what’s going on during the event and why it matters to them.
Event registration should be easy.
Most of your attendees will be busy people with lots of distractions. The chances are, if they can’t buy tickets the first time they try, they won’t return. Registration should be quick, secure and flexible. We don’t like to blow our own trumpet, but we think we’re pretty good at event registration! For all the features we’ve created to help you sell more tickets, check out the Get Invited website.
The early bird catches the worm… er, ticket.
Early bird discounts will grab attendees’ attention. Start a countdown, where the earlier they register for the event, the bigger the discount. Did you know you can easily create different ticket categories with Get Invited?
When it comes to social media, the best approach is to keep talking about your event. No one will be interested in daily “Please come to this amazing event” posts, but they will care if you tell them what exactly is great about it. News about sponsors, themes, event swag, and offers get people interested. Pro tip: people love behind-the-scenes gossip, so incorporate this into your marketing strategy!
You can get your attendees to spread the word about the event. Incentivise them to sell tickets for you by offering rewards. A refer-a-buddy discount, priority seating or even VIP access if attendees hit a certain target will get them talking about the event.
Make it an exclusive event.
There’s nothing to get people to queue up to buy tickets quite like being told they can’t attend. Emphasize the limited number of tickets and the extra special elements of the event (well-known speaker, award-winning caterers, luxurious venue).
(If you don’t want to try this, why not take the opposite approach and highlight how many people have already purchased tickets? For more tips on understanding what makes people sign up to an event, check out our post How to Use Social Proof to Encourage More Event Sign-Ups.)
Get the ball rolling with event registration.
The key to encouraging people to sign up early to your event is to try a few of these tips. What works best for one event mightn’t be as successful for another. And on the flip side, one of the suggestions above might just mean a sell-out event weeks before the big day!
Let us know what techniques have worked for you! Share your experiences below or on Twitter.