Last week, I received an email in my inbox that I had been impatiently waiting for, for almost a month – the ‘secret’ is now available for Android!
The ‘Secret’ is a new online app that enables you to find out what your friends are secretly thinking and feeling, and is redefining the way users share their thoughts over social media.
Originally launched in the US in February 2014, the app became available a few weeks ago on iOS worldwide, and now they have released an Android version. The good news for Android users is that this latest version is the most up to date style of the app, and not simply a reskin of the iOS one. As an android user myself , it is refreshing to see companies putting effort into creating applications that work with the platform, rather than porting an iOS version to Android.
The secret app works by using your address book, and tells you whether something was posted by a friend, or a friend of a friend. You can also view a post outside your network, if it becomes popular, which will tell you the location of the person who posted it. If you are on Android you can separate these feeds, however this isn’t available yet for iOS users.
The release of the app has not been without its controversy with fabricated apple products being leaked via secret and rumours of company acquisitions, amongst the confessions of napping during work. What is interesting about this app is the idea that this could be a new information source for journalists, similar to Twitter, with some tech journalists using the platform as the basis for their articles…though perhaps that is just a rumour, started on secret.
Whilst the platforms anonymity means that the validity of ‘secrets’ is difficult to determine, with Twitters former mobile engineer, Sara Haider, joining Secret to lead development on the platform, I’m excited to see what features they roll out in the future!