Social media isn\u2019t a one-way conversation. As well as responding to followers, successful event planners listen to what they\u2019re saying. This is known as social listening. Tuning into comments about your own events, your event business, and your chosen niche is an invaluable way of understanding your customers and their preferences.<\/p>\n
In this post, we\u2019re going to share tips on understanding your social media data to truly understand what your customers want.<\/p>\n
You probably have a good idea of what\u2019s going on with your social media followers, but facts and figures are your best friends when it comes to making the most of this marketing tool. Familiarize yourself with the admin pages for your social media platforms. Without spending a penny, you\u2019ll see<\/p>\n
If you use a scheduling platform to plan your social media, check out the analytics options offered there. Sites that allow you to shorten links are a source that can be overlooked when it comes to insights. You\u2019ll quickly gain an understanding of which types of posts are the most popular. If you regularly post new blogs, this is invaluable when it comes to planning the type of content your followers are interested in.<\/p>\n
Analytics platforms give you access to information about your followers\u2019 habits and interests. This is vital for putting together an effective social media marketing strategy. By understanding when they spend time online, you can schedule the majority of your posts for this time too. By seeing what their interests are, you can tailor your content to match. Likewise, if you want ideas for an event that will resonate with your audience, familiarise yourself with this data.<\/p>\n
Negativity can bring down a business. If someone chooses to express their dissatisfaction on social media, it\u2019s essential to address this quickly. If This Then That<\/a> (IFTTT) is a free service that allows you to create simple automated tasks: if this happens, then do that. It has many uses for your personal life (try the chain that gives you a reminder if you haven\u2019t hit your Fitbit goals by the end of the week), but is even more useful when it comes to social listening.<\/p>\n For example, you could set up a chain to scan an RSS feed of industry websites, and then notify you if your business has been mentioned:<\/p>\n If<\/i><\/b> someone mentions my business name on my RSS feed [the \u2018if this\u2019 part],<\/i> then<\/i><\/b> send me an email alert [the \u2018then that\u2019 part]<\/i><\/p>\n If your business name is commonly misspelled, set up searches that take this into account too.<\/p>\nKeep an eye on your competitors.<\/b><\/h3>\n