If there\u2019s one word that describes the build-up to an event, it would be \u2018intense\u2019. Or \u2018hectic\u2019. Or maybe even \u2018stressful\u2019. However you prefer to describe it, most event planners would agree that afterward, everyone breathes a sigh of relief and then moves straight on to the next event. But is that really the best approach?<\/p>\n
Try adding in an extra step: post-event marketing. These days, information is absolutely invaluable for business owners. And you\u2019ve just acquired a heap of current information about your target market. The lull immediately following an event is the perfect time to analyze and harvest this data.<\/p>\n
I\u2019ll hold my hands up. I\u2019m a report-nerd. There\u2019s nothing I like more than spending time with spreadsheets and pie charts, working out what story they\u2019re telling. But if you\u2019re less enamored by the thought of looking at event reports, I promise you it\u2019s well worth even 30 minutes of your time.<\/p>\n
If you\u2019ve created different types of tickets, you\u2019ll want to know which was the most popular so you can reconsider your pricing strategy. Knowing how many tickets you didn\u2019t sell could be an indication that you need to revisit your marketing plans. If you\u2019re a Get Invited user, your life will be made much easier thanks to the easy-to-follow diagrams that show all the information you\u2019ll need<\/a> in order to understand how your event performed.<\/p>\n The end of an event doesn\u2019t mean the end of the relationship between you and your attendees. If you get your post-event marketing strategy right, it could be just the start. Start the conversation with a simple \u2018thanks for coming along to our event\u2019 email. You can easily connect Mailchimp with your Get Invited account<\/a> so you can send professional mail to everyone on your list.<\/p>\nStaying in contact with attendees<\/b><\/h3>\n