Most of us hit the delete button when we receive an email from an organisation we don\u2019t recognise. Social proof is an effective way of leveraging other people\u2019s experiences to promote your event.<\/p>\n
So what is social proof? It\u2019s easiest to explain by sharing an example. When you see \u201c250 people bought this\u201d on emails from Groupon or \u201cBarry Norman: \u201cMy favourite film of the decade\u201d\u201d, this is social proof.<\/p>\n
In this post, we will suggest ways for event planners to use social proof to encourage more event sign-ups.<\/p>\n
Collect testimonials from happy attendees.<\/strong><\/p>\n Remember to get their name and the event they attended to add authenticity. If they\u2019re happy to allow their image to be used, even better! Leverage word of mouth and share it on your website, social media, email footers, and videos.<\/p>\n Ask speakers and other participants to share their experience.<\/strong><\/p>\n Don\u2019t forget that the testimonial of other professionals is key. They will verify whether you can fill an event, attract the right sort of delegates (rather than the \u2018bums on seats is all that matters\u2019 approach), and that your organization is easy to work with.<\/p>\n For example: \u2018150 People Enjoyed The 2015 Chocolate Festival\u2019. This approach encourages conformity. It also gives the forthcoming event credibility \u2013 in the minds of would-be attendees, if 150 people attended last year, this year\u2019s event is likely to be bigger and better.<\/p>\n If you\u2019re selling tickets that are more expensive than the rest (perhaps a meal is included, or attendees can meet a celebrity), you might have to work a little harder to promote them. Phrases like \u2018hugely popular\u2019 or \u2018our best selling package\u2019 could help to persuade attendees who may be undecided about splashing out.<\/p>\n What\u2019s your favourite approach for selling more tickets? We\u2019d love to hear! Reach out through our contact form.<\/p>\n","protected":false},"excerpt":{"rendered":" Most of us hit the delete button when we receive an email from an organisation we don\u2019t recognise. Social proof is an effective way of leveraging other people\u2019s experiences to promote your event. So what is social proof? It\u2019s easiest to explain by sharing an example. When you see \u201c250 people bought this\u201d on emails […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"_links":{"self":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts\/136"}],"collection":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":5,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":2704,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts\/136\/revisions\/2704"}],"wp:attachment":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Share the number of people who attended previous events.<\/strong><\/h3>\n
Use language carefully.<\/strong><\/h3>\n