Partnering with an influencer can provide your business with a range of benefits. Higher social reach, improved brand awareness, and a better relationship with your target audience are all within your reach through influencer marketing.<\/p>\n
But a successful influencer partnership isn\u2019t limited to just the online sphere. Events are a great way of bringing your collaboration into the real world. Here are just a few ways that you can incorporate events into your influencer marketing strategy.<\/p>\n
Everyone loves a launch party. Whether it\u2019s a new product collection, a new partnership, or even a new office space, the glitz and glamour of a launch party are intoxicating.<\/p>\n
They\u2019re a great way to create publicity for your brand as well as provide you with some great PR.<\/p>\n
But every launch party needs a VIP to publicize the event and give it some edge, and influencers are perfect for this. With their broad social reach and unique style, they\u2019re ideal for building hype around your launch.<\/p>\n
Create an event through InstaMeet<\/a> and promote it across all your channels, encouraging your influencers to do the same. You could even get them to take over your brand\u2019s social media channels, handing over the reins so they can publicize your event in their own inimitable way.<\/p>\n A great example of an influencer-led launch party is Armani\u2019s launch of their makeup pop-up, Armani<\/a> Box. Teaming up with beauty bloggers Aimee Song and Camila Coelho<\/a>, Armani drew in crowds of fans who turned up to see the pair give a live makeup tutorial and beauty advice. The event was naturally a huge success and serves as a great example of the kind of results an influencer-led launch party can return.<\/p>\n Every influencer, no matter how large or small their following, has a devoted audience\u2014a following of attentive individuals who are engaged with the content and personal style.<\/p>\n You\u2019ll have chosen your influencer because their niche aligns with your brand in some way. For example, if you make boutique kitchenware, you might partner up with a food or cooking blogger. As a result, their audience will likely be viable leads for your service or product because their interests overlap with what your brand offers.<\/p>\n One way to take advantage of this in the real world is by holding a sponsored meet and greet with your influencer. Offering free samples, subscription forms, and taste tests (depending on your product) as part of an immersive meet-and-greet experience is a great way to hijack your influencer\u2019s following. Media content from the event can also be reused and repurposed for use in your broader marketing strategy as well, further strengthening the connection between your brand and your influencer\u2019s audience.<\/p>\n Middle Eastern-based ITP Media Group executed an influencer meet and greet perfectly when they invited YouTube star Logan Paul<\/a> to speak at the ITP Live conference in Dubai. Around 11,000 fans turned up to see Logan speak, generating serious buzz around ITP Media Group\u2019s brand.<\/p>\n In a similar vein, creating an exclusive meet-and-greet event with an influencer is an effective means of ramping up hype around your brand.<\/p>\n Create a contest that offers one lucky fan the chance to spend a special day with your influencer. To be in with a chance to win, entrants should like and share your brand\u2019s social media page, extending your reach massively. The lucky winner will receive full access to your influencer and a unique VIP experience. Capture the day with interviews, videos, and snapshots and publicize them on social media \u2014 even those who win will want to see what they\u2019re missing!<\/p>\n By creating content for a super-exclusive event like this, your brand can increase your social following massively. Plenty of brands, both large and small, use like-and-share competitions to grow their online audience rapidly. And like before, you can also generate engaging multimedia content that can be repurposed and cascaded across your online channels, providing value to your audience through content marketing.<\/p>\n More and more businesses are cottoning onto the importance of bridging the gap between online and offline sales. A changing economic landscape brings stricter challenges to brick-and-mortar stores and empty units lie vacant on the high street. The explosive growth of e-commerce SaaS solutions like the store builder from Shopify<\/a> on both sides of the pond is a testament to the growth of hybrid commerce.<\/p>\n On the flip side, this gives both e-commerce and physical stores the chance to branch out and broaden the way they do business. Savvy brands are turning to pop-up shops<\/a> to diversify their sales channels at a low cost, and are using influencers to help them.<\/p>\nSponsor An Influencer Meet and Greet<\/h2>\n
Provide a VIP Experience With An Influencer<\/h2>\n
Let Influencers Lead The Way With Your Pop-up Shop<\/h2>\n