Typically, when hosting a promotional event, businesses will focus entirely on endorsing and pitching their product or service to as many people as possible to harvest as much customer data as possible and hit sale targets.<\/p>\n
As a result, the event stand, collateral, promotions and representatives are used as a tool to assist sale targets and are therefore tediously over-promoting the product or service, with emphasis on listing the product or service\u2019s features or\/and specifications.<\/p>\n
Promotional events that focus entirely on sales do not consider the customer. By bombarding customers with product or service information, customers are left feeling overwhelmed and turned off.<\/p>\n
While there remains value in selling individual features of a product or service, people make purchases based on emotion.\u00a095% of all purchase decisions are made subconsciously<\/a>\u00a0entirely on emotion.<\/p>\n According to the\u00a0Small Business Administration<\/a>, \u201ccreating strong emotions \u2013 either positive or negative \u2013 can help build a bond between your customers and your business.\u201d Positive emotions are vital to a successful promotional event.<\/p>\n Businesses who focus on creating a positive customer experience at promotional events rather than pushing sales can emotionally connect with their customers and build brand advocacy.<\/p>\n Here are three ways to connect with customers on an emotional level, create positive emotions and leave a lasting impression at promotional events:<\/p>\n The easiest way to connect with customers is through body language. When hosting a promotional event, pay attention to your customers, ask questions and offer personalised solutions to their individual problems.<\/p>\n Practising empathy is particularly important in the early stages of the\u00a0buying process<\/a>. If customers feel you\u2019re not solving their problems, they\u2019re not likely to consider your business in the future.<\/p>\n In a digital world where human connections matter more than ever, being authentic is highly valued by customers. The best way to be perceived as being authentic is to BE authentic. Your business\u2019s values, goals and beliefs must be at the heart of any hosted promotional event.<\/p>\n Authenticity gives substance to your business, services and products, and enables people to relate your business. Further, authenticity encourages engagement and can turn audiences into advocates.<\/p>\nPRACTICE EMPATHY<\/h2>\n
BE AUTHENTIC<\/strong><\/h2>\n
TELL STORIES<\/h2>\n