What\u2019s the most difficult part about setting up a new events organisation? Getting the word out about your services? Hiring staff? Securing your first paying customer? These are certainly all very difficult, but choosing a name that stands out, that tells others what your business stands for, is for many the most daunting part of starting a new company.<\/p>\n
There are so many aspects to consider when naming your event business. Of course, these days a business name is more than a word or phrase you tell customers\u00a0or the words on a shop front \u2013 it also has to work as a memorable domain name online.<\/p>\n
In this post, we\u2019re going to share the questions we asked ourselves when we were coming up with Get Invited as our chosen business name.<\/p>\n
Choosing a bland name has the advantage of not offending anyone. Consider some of the largest corporations and you\u2019ll see that a lot of them opted\u00a0for this approach. Business services organisation PwC\u00a0(PricewaterhouseCoopers), Publix Super Markets and distributors US Foods have opted for \u2018safe\u2019 names; this approach certainly hasn\u2019t had a detrimental effect on these mega successful businesses!<\/p>\n
Literature and music are great places to turn for ideas. Did you know that Starbucks is named after a minor character in Moby Dick<\/a>? If you\u2019re more into numbers,\u00a0Google is actually a play on words of \u201cgoogol\u201d, which is the number one followed by 100 zeros<\/a>. Also consider your surroundings \u2013 Adobe was named after the\u00a0creek that ran behind the co-founder\u2019s house<\/a>.<\/p>\n That\u2019s a great idea! It not only helps to set you apart from the competition, it\u2019s also a very easy way of telling people what you\u2019re all about. You do need to be absolutely certain that this will be the path your organisation will take. If it later turns out that you need to diversify, a name like Perfect Princess Parties isn\u2019t going to attract clients who are looking for a wedding organiser!<\/p>\n It\u2019s an approach that\u2019s worked for many successful businesses. But, be aware that in the future this could make selling your event business a little difficult, as it\u2019s so closely associated with you.<\/p>\n Hmm, maybe! Sometimes a play on words will be a great hit because it\u2019s particularly clever or memorable. But other times all it does is to make people roll their eyes because it\u2019s corny. Make sure you test it out and get honest feedback if you want to do this.<\/p>\n Yes, just make sure it isn\u2019t offensive in another language! The benefit of this approach is that no one else will have chosen it (though you should always check to make sure this is the case). Plus, trademarking won\u2019t cost a fortune.<\/p>\n Not a great idea. Changing spellings risks making it look like you can\u2019t spell. It\u2019s also not a very original approach to coming up with a name. Back to the drawing board!<\/p>\n How did you come up with your event organisation\u2019s name? Share your story on Twitter or the Comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":" What\u2019s the most difficult part about setting up a new events organisation? Getting the word out about your services? Hiring staff? Securing your first paying customer? These are certainly all very difficult, but choosing a name that stands out, that tells others what your business stands for, is for many the most daunting part of […]<\/p>\n","protected":false},"author":2,"featured_media":2188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[],"_links":{"self":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts\/87"}],"collection":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":7,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":2722,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/posts\/87\/revisions\/2722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/media\/2188"}],"wp:attachment":[{"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getinvited.to\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}My events organisation will offer a specific service. Should I take this into account when coming up with my name?<\/b><\/h3>\n
Can I use my own name?<\/b><\/h3>\n
I\u2019ve come up with a great pun. Name chosen!<\/b><\/h3>\n
I\u2019m having problems choosing a name. Could a made-up word work?<\/b><\/h3>\n
Someone else has chosen my ideal events company name. Can I change the spelling?<\/b><\/h3>\n