We love facts and figures, especially when it comes to event planning. Using data, you can get much closer to answering the $100 million question for all event professionals: “What can I do to sell more tickets?”
Sell More Tickets Using Heatmaps
Your website is an essential tool for selling more tickets. It has to be beautifully designed, functional, and easy for every single visitor to use. You might think your website hits the mark for each of these aspects, but you probably look at it every day. What’s it like for new users?
Heatmaps take the guesswork out of it. These are maps that show you how users are interacting with your website. Hot (red areas) = lots of engagement; cold (blue areas) = very little or no engagement.
Sell More Tickets Using Google Analytics
Is there anything Google Analytics can’t tell us about websites? Visitor numbers, visitor location, pages visited, how visitors find you… It’s a veritable mine of information. There are two types of reports that are essential reading for event profs trying to work out how to sell more tickets:
Acquisition reports. These tell you how visitors have found your website. If you want to find out if your paid advertising, social media, or email campaigns for your forthcoming event have been successful, this is where you should look.
Behaviour reports. Ever wondered what visitors do when they get to your website? This is the type of report you need to access. If there’s a page where lots of visitors are dropping off, you’ll read about it here. If there’s a page that people are responding well to, the report will highlight this, allowing you to redirect more visitors to it.
Sell More Tickets Using Social Media Analytics
You probably have a pretty good handle on your target market and the social media channels where they hang out. But, if you spend some time reading the stats behind your visitors, you could find out a whole other group that are engaging with your marketing content.
We highly recommend checking out the Facebook and Twitter analytics pages. They will show you what you’re doing right, and what you’re doing wrong. For example, if you get more leads from blog posts, this should be incorporated into your event marketing strategy. If relevant news reports aren’t so popular and aren’t driving visitors to your website to buy tickets, then spending less time creating this content seems sensible.
What strategies do you use to sell more tickets? Share below with the Get Invited community or let us know on Twitter!