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Do You Plan Events Using Your Left or Right Brain?

by Alexandra Swann on 11 Aug 2016

What approach do you take to planning events? Do you prefer the creative, spontaneous approach? Or do you enjoy carefully planning every element (and then putting together Plan B and Plan C)?

There are many different approaches to planning great events, and the dominant side of your brain has much to do with how you visualize, plan, and carry out your event. Here’s how to make the most of your event-planning brain.

Right Brainer: The Social Glue

Right brain dominant planners are visual, intuitive and spontaneous. Do you love being centre stage, meeting new people, and hitting the dance floor? Then you’re almost certainly a right brainer.

You’re great at:

  • Networking
  • Promoting your event on social networks
  • Sourcing food, entertainment and décor from your huge list of contacts
  • Keeping the party going

Any event will be a hit, with you at the centre! But, you’ve got to admit – planning isn’t exactly one of your strong points. You’ll have to focus on taking care of the business side as well as the creative side, that’s the way to make every event a sure success.

Left Brainer: The Planner

Left brain dominant people are detail-oriented, have an amazing memory, and are especially skilled at quickly analysing problems and coming up with solutions. Do you love number crunching? Are you sometimes introverted? Then you’re a left brainer.

You’re great at:

  • Getting everything under control using spreadsheets and lists
  • Planning, planning, planning
  • Taking care of details as well as seeing the big picture
  • Overseeing the event, in the background

As a pro planner, you see problems before they arise. As a perfectionist, you’ll have to work on being flexible and letting things play out during the event. Once you know everything is going well, let your hair down and enjoy the event!

Bringing it All Together

The truth is, we all use both sides of our brain. As event professionals, we might prefer certain types of activities, but we’ve learned to tap into the other side of the brain to achieve our goals.

When building a team, it’s worthwhile being aware of your dominant side, so you can hire colleagues that complement your skill set. You can spend more time on the aspects of the role that interest you most, and collaborate effectively with people who offset your brain balance!

Blaise Perse

Blaise Perse

Blaise Perse is an accomplished content creator and strategist known for her captivating work at, a premier online platform for event organization and engagement. With a degree in Communications and a minor in Creative Writing from Boston University, Blaise has spent the past six years carving out a niche for herself within the events industry, focusing on creating immersive and engaging content that not only draws attendees in but keeps them talking long after the event has ended.

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